What we're building
Here's what's next. Most independent service businesses are busy serving clients, not watching competitors, writing campaigns, or studying slow hours. Merba is building those jobs into the same place you manage bookings.
Plain English: every new feature should help the next decision. Bookings help marketing. Marketing results help the next campaign. Market changes help decide when to act.
All Live Building Planned
Google Calendar sync
Merba appointments appear in Google Calendar. Personal events block time in…
Branded booking page
Every provider gets a public booking URL with their brand color, services,…
Custom booking modes
Time-slot, date-range, or custom-duration booking — set per service. Differ…
Recurring appointments
Set weekly, biweekly, or monthly standing slots. Predictable calendar, pred…
Waitlist management
Clients join a waitlist when you're full. Cancellations auto-fill from the…
Service categories
Group your services with custom labels. Clients browse by category on your…
Deposit-backed bookings
Collect deposits at booking time via Stripe. Set a fixed amount or percenta…
No-show fees
Charge a preset fee automatically when a client misses their appointment. A…
Appointment approvals
Services that require your sign-off before confirming. Approval requests se…
iCal feed
Subscribe to your Merba appointments in Apple Calendar, Outlook, or any cal…
Automated reminders
Clients receive SMS and email reminders before their appointment. Timing yo…
Revenue forecast
See how much is booked today, this week, and this month right from your cal…
AI video ad generation
Describe your business in plain English. Merba generates a full production…
Market intelligence per ad
Competitor pricing, buyer psychology, and positioning gaps are pre-loaded i…
Meta ad campaigns
Run your AI-generated video ads as paid Meta campaigns from Merba. Set budg…
Instagram Reel posting
Post your video ads to Instagram as Reels directly from the Marketing panel…
Merba Specials
Create discounted booking blocks for slow hours. They surface on the discov…
Broadcast emails
Send a branded email to your full client list — promotions, announcements,…
Broadcast SMS
Text your entire client list at once. Same campaign, different channel — hi…
Visual ad library
Upload reference images to train your creative style. Merba learns what you…
Post-appointment reviews
Automatically send review requests after every visit. Build your public rep…
Business intelligence taxonomy
Every session adds to a 15-layer intelligence model — clients, pricing, com…
Knowledge Continuum
Live panel showing your rivals, market signals, and platform stats — update…
Competitor intelligence
Dual-path discovery of local competitors — geographic data plus enrichment.…
Weekly intelligence digest
Automated weekly email: your performance, market changes, and recommended n…
Analytics + reports
Revenue, attendance, service performance, and client trends — in your dashb…
Visual DNA learning
Every ad session captures which creative choices worked. Future ads improve…
Multi-staff scheduling
Color-coded calendar with per-staff availability, services, and working hou…
Staff permissions
Granular per-staff controls — who can see clients, create bookings, access…
Commission tracking
Track and report staff earnings as a percentage of service revenue. Built f…
Branded invoices
Auto-generated branded PDF invoices for every appointment. Triggered automa…
Stripe Connect payments
Full payment processing via your own connected Stripe account — deposits, n…
Retail product shop
Sell retail products alongside services. Clients add products to their book…
Promo + discount codes
Time-limited discount codes that apply at checkout. Set per-service or site…
Loyalty stamps
Configurable stamp cards issued automatically on every completed visit. Cli…
Client charting + e-signatures
Date-stamped clinical chart notes per client. PDF export with digital e-sig…
Client profiles
Full visit history, custom tags, birthday tracking, notes, and lifetime spe…
Push notifications
Real-time push alerts for new bookings, cancellations, and changes — mobile…
Chain + multi-stop booking
Book across multiple Merba providers in one session — one checkout, one dep…
Discovery map + routing
Clients browse nearby providers on a live map with GPS routing, category fi…
Guardian Intelligence Advisor
An AI strategy advisor in your workspace — ask anything about your business…
Direct provider support
A live support line built into your workspace. Available on Sole Proprietor…
Android app
Install Merba from Google Play. Push notifications for bookings, reminders,…
SMS credit packs
Send appointment reminders and confirmations via text. Buy a credit pack wi…
Phone verification
SMS OTP at registration. Every provider on the platform is identity-verifie…
Two-factor authentication
TOTP-based 2FA for account security. Works with any standard authenticator…
Google Sign-in
One-click Google authentication at registration and login. No password requ…
Super admin panel
Full platform management for businesses, users, ads, announcements, expense…
Subscription tiers
Free, Sole Proprietor ($15/mo), and Team ($45/mo) — with a la carte credit…
Instagram OAuth
Connect your Instagram account once. Post Reels from your marketing panel d…
iOS app (App Store) Merba on iPhone with push notifications for new bookings, reminders, and ca…
iOS app (App Store) Merba on iPhone with push notifications for new bookings, reminders, and ca…
Meta Pixel + Google Ads attribution Track which ad clicks converted to booked appointments. Close the loop betw…
Meta Pixel + Google Ads attribution Track which ad clicks converted to booked appointments. Close the loop betw…
Ad performance intelligence Merba learns what performs across your campaigns and sharpens the next one…
Ad performance intelligence Merba learns what performs across your campaigns and sharpens the next one…
Client CSV import Switching from another platform? Bring your entire client list. Upload a CS…
Client CSV import Switching from another platform? Bring your entire client list. Upload a CS…
Referral rewards Share your referral link. Both you and the new provider earn platform credi…
Referral rewards Share your referral link. Both you and the new provider earn platform credi…
TikTok ad distribution Extend your campaigns to TikTok from the same Merba dashboard. Same budget…
TikTok ad distribution Extend your campaigns to TikTok from the same Merba dashboard. Same budget…
AI creative personalization Ad creative adapts to your brand identity the more sessions you run. Merba…
AI creative personalization Ad creative adapts to your brand identity the more sessions you run. Merba…
Multi-location support Manage multiple branches from one account — separate calendars, shared inte…
Multi-location support Manage multiple branches from one account — separate calendars, shared inte…
Cross-business audience targeting Audience segments built from platform-wide signals — reach clients who are…
Cross-business audience targeting Audience segments built from platform-wide signals — reach clients who are…
Booking widget embed Add a Merba booking button to your own website with a single script tag. No…
Booking widget embed Add a Merba booking button to your own website with a single script tag. No…
Branded QR code
A printable QR linking to your booking page. Counter, business card, window display.
Custom booking domain
Use your own domain for your booking page instead of merba.app/book/[slug].
Google Business Profile sync
Keep your hours, location, and services in sync with Google automatically.
AI booking assistant
A client-facing chat on your booking page that helps clients pick the right service and slot.
More ad platforms
YouTube, Pinterest, and others — distributed from the same dashboard based on your business type.
Missing something? Merba prioritizes based on what operators actually need. Tell us what you're missing.
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