Intelligence Policy

• Calendar shape, open capacity, workload, cancellation and no-show patterns
• Service demand, service timing, quote and invoice status, follow-up timing, and return-window patterns
• Aggregated or minimized client segments and outcome signals needed to prepare a relevant owner-reviewed action
• Business profile, services, public prices, owner constraints, previous recommendations, owner corrections, and measured outcomes
• Publicly available local-market, category, offer, pricing, and demand context with source and freshness metadata where available

Merba may compute operational signals from identifiable tenant records inside its protected application workflows. External AI providers receive only the bounded, minimized context needed for the selected analysis. Broad client lists, raw chart or clinical records, payment card details, private message bodies, and unnecessary direct identifiers are prohibited inputs. When a recommendation identifies clients for follow-up, identity resolution and contact preparation occur inside tenant-scoped deterministic workflows after authorization; the external model does not need the client's direct contact details.

A material recommendation is expected to identify its evidence, source timing, assumptions, uncertainty, alternatives, constraints, and an explanation of why the recommendation fits the selected framework. Public market evidence may be incomplete, stale, incorrectly attributed, or unavailable. Merba may defer a recommendation when evidence is insufficient rather than manufacture certainty.

Guardian Pro may prepare a draft follow-up, quote, offer, schedule adjustment, campaign brief, or other bounded action. It does not automatically contact a client, send a quote, change a price, publish content, spend money, move an appointment, issue a refund, or make another material external change solely because a model recommended it. The authorized owner or staff member must review and approve any enabled execution step, and normal permissions and state-transition controls still apply.

Outcomes return to the tenant's own learning history. A later result may update confidence only when the attribution window, comparison basis, data quality, and sample size support that update. Merba does not treat correlation as proof of causation, silently learn from another tenant's private records, or guarantee that a pattern will repeat.

Guardian Pro provides business decision support. It is not legal, accounting, tax, investment, medical, clinical, employment, or other regulated professional advice. Expected value, revenue opportunity, demand, retention, conversion, utilization, and forecast figures are estimates, not promises. The business remains responsible for professional review, legal compliance, client consent, and the final decision.

• Scrapes your business website for publicly available information (name, services, images, brand colors)
• Researches the competitive landscape using publicly available market data
• Composes a strategic brief and scene-by-scene plan for your video ad
• Renders a professional video ad using Merba’s server-side rendering stack
• Delivers the completed video for your review before it is published anywhere

Each ad creation consumes a set number of credits from your balance — the same whether you choose a vertical reel (9:16) or a landscape video ad (16:9), since both run the same intelligence workflow. The current credit cost is shown at the point of use. Credits are deducted at the start of the session. Credits are returned for technical failures before delivery and for provider prompt, content, image, likeness, or safety rejections that produce no delivered output. The editable draft and owner-supplied assets remain available for revision.

Your website content, your service list and pricing, your submitted brief or instructions. No client data, no appointment records, no payment information.

Completed video files are stored with Merba's media storage provider and linked to your account. Files remain available through your account until you delete them or they are removed under Merba’s normal storage lifecycle. Supporting job records may be retained for delivery, support, and fraud prevention.

• Identifies businesses in your category and geographic area using publicly available data sources (OpenStreetMap, public business listings)
• Analyzes publicly available pricing and service offerings from competitors
• Generates strategic insights: where you are priced relative to the market, which segments are underserved, and positioning recommendations
• May apply evidence-qualified 5C, STP, 7Ps, Five Forces, strategic-group, Jobs to Be Done, SWOT/TOWS, PESTLE, price architecture, demand-gap, and competitive-response lenses
• Records confidence, source provenance, owner correction, execution, and measured outcomes so later direction can improve

• It may analyze named booking platforms or competitors when you ask about them or when they are stored in your Intelligence data, but it does not claim access to non-public competitor data
• It does not access non-public data about competitors
• It does not contact competitors or scrape competitor platforms

Team and eligible existing Sole Proprietor businesses include one initial Market Intelligence report. Reading a completed report is free. Further owner-requested market refreshes use intelligence credits at the rate disclosed before requesting research; they do not use SMS funds. The operating plan does not include unlimited or automatic weekly paid research refreshes. Guardian Pro includes this market context and adds deeper strategic analysis and recommendations; separately metered uses remain subject to their disclosed charges.

Every account sees a bounded projection of the same tenant-scoped intelligence system. Grandfathered Free accounts may see selected verified public market findings. Grandfathered Sole Proprietor connects those findings to services, pricing, demand, and solo capacity. Team adds provider, workload, and team-capability implications. Guardian Pro unlocks the complete strategic synthesis, prioritized next move, financial scenarios, dynamic calendar direction, owner-reviewable execution, outcome ledger, and persistent learning.

Research is specific to the business's industry, services and location. Publicly listed competitor prices require supporting source evidence and may be incomplete, outdated or not directly comparable. Missing information is not a verified price, and sparse coverage is not proof of low competition. Private client photos, chart notes and message bodies are not inputs to market research.

Team is the operating plan available to new subscribers: CAD $45/month includes three members, including the owner, plus applicable tax. Additional member capacity is planned for a future release and is not currently available for purchase. Existing tenants keep their current plan, price and included allowance. Guardian Pro is a separate optional CAD $199.99/month subscription and is not included in the Team trial. A Team subscription does not unlock Guardian Pro.

Lower-tier previews are not invented promotional copy. They intentionally omit recommendations, private execution payloads, learning-ledger detail, and other higher-tier leverage while preserving the truth and provenance of the visible finding.

Competitor intelligence is stored in your account and attributed to your business only. It is not shared with other businesses on the platform. You can delete it from your settings at any time.

• Signals — market intelligence signals generated from your business profile, your market position, and your category. When you refresh your Signals, Merba uses the knowledge it has accumulated about your business to generate specific, actionable intelligence: competitive threats, seasonal opportunities, pricing gaps, and client behaviour patterns. These are not templates; they are generated from your data.
• Rivals — competitor profiles identified through your market intelligence scans. Contains publicly available competitive context: price position, perceived strengths and weaknesses, why clients may choose them over you. Updated when you run or refresh your market analysis.
• Stats — market-level data points relevant to your business category and region. Includes both data specific to your situation and, where relevant, broader category benchmarks. Never client-level data.
• Creative History — a record of the ad angles, messaging directions, and visual approaches used in your previous ad sessions. Used to ensure Merba does not repeat the same creative territory without purpose, and to help you see what has been tried and how it was received.

If you are on a paid plan, Merba may send a weekly summary email (Sunday morning) containing new signals and intelligence updates from the past seven days. The digest is generated from your existing business intelligence data — no new data collection occurs in connection with the digest itself.

• The panel does not share your data with other businesses on the platform
• It does not expose your tenant-specific intelligence to other businesses
• It does not access your client list, appointment records, or payment information
• Signals and insights are generated for you, not surfaced to third parties

• Builds a tenant marketing context from your business profile, services, products, recent campaign or ad history, and Guardian intelligence signals
• Shows which selected outputs are ready or blocked before generation
• Uses tenant-selected prompts and required inputs for each output
• Stores delivered assets with your account for review, download, and use

• It does not expose broad client lists, client contact details, chart notes, payment details, or clinical records to AI or media providers
• It does not silently generate paid assets; selected outputs must pass the required preflight and confirmation steps
• It uses only the selected media workflows shown in this policy.

Approved providers may process the business, creative, image, market, or strategy context needed for the requested feature. Chart notes, health records, chart approvals, broad client lists, client contact details, payment card details, and identifiable appointment records are prohibited inputs to these providers for ad or market intelligence features.

Current active AI and media provider categories are Claude, OpenAI/ChatGPT, Google/Veo, and tightly scoped optional Runway recipe or sound-effect workflows when enabled.

Provider disclosure does not include Merba's proprietary prompts, model routing, compiler logic, internal taxonomies, scoring systems, or production workflow details.

Merba uses infrastructure providers to host the application, store account and media records, deliver communications, process payment metadata, and support optional integrations. Not every provider receives every category of data.