Run your wholebusiness. Keep allyour money.
Booking, clients, calendar, payments, and team tools — one flat-fee platform. No commissions on what your clients pay you.
Get it on
Google Play
Coming soon on
App Store
Built by an MBA founder whose wife is a hairstylist — not a tech company guessing at what you need.
Three layers. One continuous loop.
Operations feed intelligence. Intelligence drives marketing.
Marketing compounds the business.
Calendar · Clients · Payments · Teams
Signals · Competitor tracking · Market analysis
AI video ads · Discovery map · Merba Advisor
Every booking, session, and scan compounds into intelligence.
Plain English
What is Merba exactly?
Merba is a practical business platform for independent service businesses and sole proprietors: salons, barbershops, spas, wellness clinics, studios, medspas, and local providers who need clients to book without friction.
At its core, it is affordable booking software with a public booking link, a local discovery presence, client records, payments, calendar tools, and simple team operations in one place. Customer payments go through your Stripe account.
The discovery map is not just a directory. When a client books one Merba business, Merba can suggest nearby, non-competing businesses with open slots — helping local operators share demand instead of fighting alone for attention.
The difference is that Merba does not stop at scheduling. It can also help the business understand what clients are doing, how the local market is moving, and where the next opportunity is.
Merba gives independent service businesses and sole proprietors a clean booking link, online services, availability, reminders, clients, calendar, and team tools without forcing you into a complicated enterprise system.
Brow Lamination
45 min
Lash Lift & Tint
60 min
Brow Shaping
20 min
Customers can pay through the business's own connected Stripe account. Merba charges for software, not a percentage of every appointment, order, deposit, or invoice.
Payment received
$120.00
Deposited to your Stripe
Your account · your money
When someone books at another Merba business nearby, Merba can recommend complementary local providers with available discovery slots. A client booking a hair appointment, for example, can be shown a nearby spa, wellness, or beauty service that fits their day.
Suggested nearby
Skin + Soul Studio
Facial · 0.4 km · fits the chain
As the business grows, Merba can help with market signals, competitor context, recommendations, and AI ads. The useful layer is there, but the core stays accessible.
Nearby competitor raised colour prices.
Detected across 3 listings, 1.2 km away
Recommended action
Review your colour pricing
Positioning
The first thing is positioning.
Where do you stand in your market? If you don't know, you can't bring clients into your space. Merba is built for new businesses, independent providers, and operators running teams — and the work starts before the first booking.
Before your first client
- 01
Identify your position.
- 02
Isolate the demographic you want to serve.
- 03
Identify the competitors serving that demographic in your area.
- 04
Find the gaps in their offerings. This is the work.
- 05
Bring 01–04 into a market proposal no one else can match.
Starting this way is the smartest move a startup makes. Merba runs the groundwork — and the rest of the business with it. Client management. Private booking link. Branded email and invoicing. Stripe checkout that pays you directly. No commission. Ever.
From the founder
Sole Proprietor or Team plan? I'll demo Merba personally — book a slot, it lands on my calendar.
Book a demo at Merba HQ—
clients served across Merba businesses
Every number above is a real person who found a provider, booked an appointment, and got served — without Merba taking a commission on a single booking.
Discovery chain
Your next client
is already moving nearby.
When someone books a Merba business, the discovery map can show nearby, non-competing businesses with openings that fit around the appointment. A single booking becomes a local route, and another Merba business gets recommended at the exact moment the client is already planning their day.
Client books a brow appointment
Radiant Brow Co. at 11:00 AM
Merba plots the nearby route
Time, distance, and open slots are checked
Non-competing openings appear
Facial, manicure, and medspa options fit around the visit
merba.app/discovery
Original booking
Radiant Brow Co.
Brow lamination at 11:00 AM
Recommended around the route
Skin + Soul Studio
Facial • 0.4 km
The Nail Room
Gel manicure • 0.8 km
Lumen Aesthetics
Dermaplaning • 1.2 km
Provider upside
Organic discovery, not paid interruption.
Chain recommendations surface when a client is already booking nearby. If the added stop converts, Merba can collect a referral fee while the tenant business keeps its customer payment.
Business suite
Everything you need
to run the business.
Booking, clients, calendar, payments, discovery, and team tools. All included at flat fee. No commissions, no per-booking cuts — just the platform.
Calendar & scheduling
Provider 1
Provider 2
Sarah K.
Colour
9:00 – 12:00
Jamie R.
Blowout · 12:15–1:00
Alex M. · Cut
Blocked
Client management
Sarah K.
12 visits · 340 loyalty pts
Recent visits
Cut & Style
Mar 15Deep Conditioning
Feb 20Colour Touch-Up
Jan 10Chart notes
Prefers warm tones. Sensitive scalp — use gentle products.
While you were managing the day
A nearby competitor changes their offer and starts looking like the better deal.
Price pressure.Regular clients pass their usual rebooking date and no one follows up.
Rebook risk.The same quiet hours keep appearing on your calendar.
Slow window.Merba turns those blind spots into next steps.
Plain English: you cannot act on what you never see.
Team management
Multiple providers.
One business.
Run multiple staff members with their own schedules, colours, permissions, and commissions. Everyone sees what they need.
Individual schedules and availability
Per-staff permissions and roles
Commission tracking
Appointment approval workflows
Anna K.
Owner
Jamie R.
Stylist
Mike P.
Stylist
Built for the field
The Merba difference
Marketing that starts with the market, not a blank template.
Merba combines booking context, client patterns, local positioning, and campaign production so independent service businesses can make sharper decisions without handing away a cut of every appointment.
Strategy, ads, booking, and client context
Built for independent service businesses
$0
Commission on bookings
45s
Production ad target
1
Market-led strategy
No credit card required. Merba is free to start. 8 starter credits included — try the Advisor, or top up for a full campaign.
When you're ready
Marketing Intelligence
AI video ads, competitor price tracking, and market analytics — available via credits when you want them. Completely optional. Zero-touch if unused.
Simple pricing
No commissions. No surprises.
A flat monthly fee covers the platform. Credits are a la carte for marketing and intelligence. Customer payments go to each business's own Stripe account.
Free
Your calendar, your clients. Get a feel for the platform before you commit.
- Personal scheduling calendar
- Up to 25 clients
- Up to 5 services
- Online booking page
- SMS + email notifications
- Discovery map listing
Sole Proprietor
8 welcome credits on activation
The full platform for solo operators. Booking, discovery, clients, loyalty, and reports — everything your business runs on.
- 8 welcome credits on activation
- Online booking page
- Connect your own Stripe account
- Discovery map listing
- Unlimited clients and services
- SMS + email notifications
- Google Calendar sync
- Merba Specials (discount blocks)
- Full loyalty program
- Revenue reports
Team
8 welcome credits on activation
Built for teams. Staff management, commissions, advanced analytics, and featured discovery placement.
- Everything in Sole Proprietor
- Business-owned Stripe payments
- Up to 10 staff members
- Commission tracking
- Advanced analytics
- Staff permissions and roles
- Client charting and notes
- Appointment approval workflow
- Featured map listing
One platform.
Everything you need to run your business.
Free to start. No credit card. Your calendar and clients live here from day one.