AI Policy

1. Overview

Merba uses artificial intelligence to generate video advertisements and provide market analysis for businesses on the platform. The AI operates within a structured framework designed by the platform’s developer. It is not a general-purpose AI assistant.

2. What the AI Does

• Market Intelligence: Analyzes publicly available information about a business’s competitive landscape, positioning, and market conditions.
• Ad Creation: Composes video advertisements using scene templates, music, and visual effects based on the strategic analysis.
• Content Review: Post-session analysis extracts patterns to improve future ad quality across the platform (aggregated, not per-business).

3. What Data the AI Sees

• Business name, website content (scraped at time of session), service offerings, pricing
• Publicly available information about the business’s competitive landscape
• The business owner’s messages during the ad creation session
• Previous ad session data for the same business (if any)

4. What the AI Does NOT See

• Client personal information (names, emails, phone numbers, health records)
• Appointment details or scheduling data
• Payment information or financial records
• Chart notes, clinical records, or treatment history
• Other businesses’ data on the platform

5. Data Retention

• Session transcripts are retained for quality improvement and support.
• Generated videos are stored in cloud storage until deleted by the business owner.
• Market intelligence is session-scoped and not permanently stored.
• No AI training: Merba’s AI provider (Anthropic) does not use API-submitted data for model training. See Anthropic’s Privacy Policy.

6. Human Oversight

• All AI output is reviewed by the business owner before delivery.
• The platform maintains a 3-stage review process: brief approval, storyboard review, final video approval.
• Business owners can reject, revise, or delete any AI-generated content.

7. Limitations

• AI-generated market analysis is based on publicly available information and may contain inaccuracies.
• AI-generated advertisements are creative works and should be reviewed for accuracy before publication.
• The AI does not provide medical, legal, or financial advice.

8. Contact

For questions about how Merba uses AI: